We recently took delivery of a new brand to our collection. WOOW are a diffusion line of popular French eyewear brand FACE A FACE. We have added ophthalmic frames and sunnies to our shelves, with styles for both men and women.
WOOW have managed to create a brand that is truly unique. Their exaggerated frame shapes and layered colours are unlike anything else we have seen. Each style has a little message inserted on the inside tip of the frame - fun, motivational quotes, (for what WOOW call “anti-crisis eyewear”)such as ‘Super Duper’, ‘Wake Up’ and ‘Rock Me’. Such details are completely unnecessary but utterly complimentary of the brand’s creative design and intended to enhance the frame for the wearer alone, as the design is completely hidden!
We love WOOW’s attention to detail with saturated colours, layered acetates and original shapes. Everything, down to the little quotes’ vintage inspired type-writer font, has been carefully chosen.
The sunglasses are reminiscent of the 60’s and 70’s, with round and cat eye shapes for the ladies and keyhole bridges and metal sides for the men. These frames have already proved popular and, as always, we try not to repeat our ophthalmic frames, so that our customers know that they are getting something as unique as they are!
What do you guys think?!